Oki-ni Flagship Store, Savile Row, London, 2001

1/6
 

Contractworld Award 2004

d&ad Award 2002, Environmental Design and Architecture

Design Week Award 2002, Best Retail Environment
fx Design Award 2002, Best Retail Design

A felt landscape rests on a gently sloped oak tray, inserted into the existing concrete shell on Savile Row, home of traditional English tailoring. The fan shaped tray sits independently of its site leaving a series of perimeter spaces that conceal changing rooms and stairs behind the low oak walls. Clothes hang ambiguously from the low sides of the oak tray or on felt beds with a domestic familiarity.